Bauhof

Year: 2007

Area: Retail, Construction Materials
Project: Brand Strategy and Positioning, Creative Concept, Brand Name Development, Corporate Visual Identity
Market: Estonia, Latvia, Lithuania, Ukraine

Bauhof Brand

The Estonian company Ehitusservice wanted to expand to new markets and needed a new name that would reference German punctuality and precision. The name BAUHOF is a compound word from the German “bau”, meaning construction, and “hof”, meaning yard. Wherever Bauhof is, people’s life and work environment become better.