Year: 2008

Area: Service, Production
Project: Brand Strategy and Positioning, Brand Name Development, Corporate Visual Identity
Market: Eastern Europe, Finland
Creator’s comment: The ecological footprint of a frog expresses the ambition to operate in an environmentally friendly manner

Eccua Brand

Aimed at Eastern European markets, Eccua Group is a consultancy and producer that makes water and sewer pipes, materials for gas and heating pipes, fire hydrants, pump rooms and plastic containers. The goal for this project was to turn the Estonian name of the company, Veeseadmed, into an international brand. The new brand name, strategy and positioning led to the creation of a new corporate identity.