Levira

Year: 2004

Area: Telecommunication
Project: Brand Strategy and Positioning, Brand Name Development, Corporate Visual Identity
Market: Estonia

Levira Brand

After the Estonian national telecommunications organisation Ringhäälingu Saatekeskus was partially privatized by the French telecom and broadcasting company TDF Group, the new goals were to develop its services from analog to digital as well as to create a brand and to become the leading communication infrastructure operator in Estonia. The name Levira comes from the Estonian word “levi”, which means “broadcast”. Today Levira is the only television broadcast network operator in Estonia as well as the country’s largest radio broadcast network operator.