Sangar

Year: 2009

Area: Fashion
Project: Brand Strategy and Positioning, Creative Concept, development of Corporate Visual Identity
Market: Estonia, Latvia, Sweden, Germany
Creator’s comment: When looking for the symbol of a brand, the first place to look for it is the product, that carries that brand. If that can be found 100% success is garanteed. In this way the
collar-corners of Sangar shirts are in the same level as Absolut bottle silhouette, National Geographic passe-partout and Marlboro label.