{"id":2820,"date":"2023-07-08T04:56:58","date_gmt":"2023-07-08T04:56:58","guid":{"rendered":"https:\/\/identity.ee\/?p=2820"},"modified":"2023-12-01T05:20:33","modified_gmt":"2023-12-01T05:20:33","slug":"tooandja-branding","status":"publish","type":"post","link":"https:\/\/identity.ee\/et\/blog\/tooandja-branding\/","title":{"rendered":"T\u00f6\u00f6andja br\u00e4nding peab olema rohkem kui v\u00e4rbamiskampaania"},"content":{"rendered":"

T\u00f6\u00f6andja br\u00e4nding peab olema rohkem kui v\u00e4rbamiskampaania<\/span><\/h1>\n

Seekordses saates \u201eTeeninduse teejuht\u201c r\u00e4\u00e4kisid Tele2 turundus- ja kommunikatsioonijuht Tiina-Mall Vannastu ning <\/span>teenusedisainer<\/span><\/a> ja strateeg Ants Lusti <\/span>t\u00f6\u00f6andja br\u00e4ndingu m\u00f5just <\/span><\/a>teeninduskultuurile. M\u00f5lemad jagasid oma kogemusi ja n\u00e4pun\u00e4iteid selle kohta, kuidas t\u00f6\u00f6andja br\u00e4nding aitab ettev\u00f5tetel pakkuda parimat teeninduskogemust ning leida ja hoida \u00f5igeid inimesi.<\/span><\/p>\n

Mida t\u00e4hendab t\u00f6\u00f6andja br\u00e4nding?<\/span><\/h2>\n

T\u00f6\u00f6andja br\u00e4nding<\/span><\/a> viitab organisatsioonist kui t\u00f6\u00f6andjast positiivse ja k\u00f6itva kuvandi loomise ja edendamise protsessile. T\u00f6\u00f6andja br\u00e4nding h\u00f5lmab ettev\u00f5tte maine ja identiteedi kujundamist t\u00f6\u00f6turul, mis aitab tipptalente meelitada ning neid hoida. See on strateegiline l\u00e4henemine, mis keskendub ettev\u00f5tte ainulaadsete v\u00e4\u00e4rtuste, kultuuri, t\u00f6\u00f6keskkonna, t\u00f6\u00f6tajate h\u00fcvede ja karj\u00e4\u00e4ri kasvu v\u00f5imaluste tutvustamisele nii tulevastele kui ka praegustele t\u00f6\u00f6tajatele.<\/span><\/p>\n

T\u00f6\u00f6andja br\u00e4ndingu p\u00f5hikomponendid<\/span><\/h2>\n

Organisatsiooni kultuur<\/span><\/h3>\n

Organisatsiooni kultuur<\/span><\/a> ehk organisatsiooni p\u00f5hiv\u00e4\u00e4rtuste, missiooni ja t\u00f6\u00f6kultuuri esilet\u00f5stmine n\u00e4itab, mis tunne on ettev\u00f5ttes t\u00f6\u00f6tada. Organisatsiooni kultuur h\u00f5lmab positiivse ja kaasava t\u00f6\u00f6koha edendamist, kus t\u00f6\u00f6tajad tunnevad end v\u00e4\u00e4rtustatuna ja toetatuna.<\/span><\/p>\n

T\u00f6\u00f6taja v\u00e4\u00e4rtuspakkumine (EVP)<\/span><\/h3>\n

Ainulaadsete pakkumiste ja h\u00fcvede m\u00e4\u00e4ratlemine n\u00e4itab, mida ettev\u00f5te oma t\u00f6\u00f6tajatele pakub. See h\u00f5lmab konkurentsiv\u00f5imelist palka, paindlikku t\u00f6\u00f6korraldust, ametialaseid arenguv\u00f5imalusi, tervise- ja heaoluprogramme ning muid h\u00fcvesid.<\/span><\/p>\n

V\u00e4rbamisturundus<\/span><\/h3>\n

V\u00e4rbamisturundus<\/span><\/a> on erinevate turundusstrateegiate ja kanalite kasutamine potentsiaalsete kandidaatideni j\u00f5udmiseks ja nendega suhtlemiseks. V\u00e4rbamisturunduse alla k\u00e4ivad sotsiaalmeedia kampaaniad, karj\u00e4\u00e4riveebilehed, t\u00f6\u00f6messid ja sihtotstarbelised reklaamid.\u00a0<\/span><\/p>\n

Kandidaadi kogemus<\/span><\/h3>\n

T\u00f6\u00f6andja peab tagama positiivse kogemuse t\u00f6\u00f6le kandideerijatele v\u00e4rbamisprotsessi ajal, olenemata l\u00f5plikust t\u00f6\u00f6lev\u00f5tmise otsusest. Positiivne kandidaadikogemus j\u00e4tab organisatsioonist hea mulje ja julgustab kandidaate tulevikus uuesti kandideerima v\u00f5i ettev\u00f5ttest positiivselt r\u00e4\u00e4kima, isegi kui neid ei valitud.<\/span><\/p>\n

T\u00f6\u00f6tajate propageerimine<\/span><\/h3>\n

Praeguste t\u00f6\u00f6tajate julgustamine ja v\u00e4\u00e4rtustamine muudab nad justkui ettev\u00f5tte eestk\u00f5nelejateks. Kui t\u00f6\u00f6tajad on oma t\u00f6\u00f6kogemusega rahul, jagavad nad t\u00f5en\u00e4oliselt positiivset tagasisidet ja kogemusi, mis v\u00f5ib kaasa aidata uute kandidaatide ligimeelitamisele. Samuti on \u00f5nnelikud t\u00f6\u00f6tajad motiveeritud ning valmis ettev\u00f5tte arengusse t\u00f5siselt panustama.<\/span><\/p>\n

Br\u00e4ndi pidev t\u00e4iustamine<\/span><\/h3>\n

T\u00f6\u00f6andja br\u00e4ndingu puhul on oluline j\u00f5upingutuste t\u00f5hususe j\u00e4lgimine ja m\u00f5\u00f5tmine. Regulaarne tagasiside kogumine t\u00f6\u00f6tajatelt ja t\u00f6\u00f6le kandideerijatelt v\u00f5ib aidata kindlaks teha parendusvaldkonnad ning tagada, et ettev\u00f5tte kuvand \u00fchtib tegeliku t\u00f6\u00f6keskkonnaga.<\/span><\/p>\n

T\u00f6\u00f6andja br\u00e4ndingu m\u00f5ju<\/span><\/h2>\n

Tele2 on v\u00f5tnud t\u00f6\u00f6andja br\u00e4ndingu oluliseks fookuspunktiks, kuna nad soovivad saada Eesti parima klienditeenindusega ettev\u00f5tteks. Tiina-Mall Vannastu s\u00f5nul on t\u00f6\u00f6andja br\u00e4nding seotud ettev\u00f5tte \u00e4riliste eesm\u00e4rkide ja strateegiaga ning aitab eristuda konkurentidest. Tele2 keskendub oma inimestele, olles veendunud, et parim klienditeenindus tuleb just nende endi poolt.<\/span><\/p>\n

Ants Lusti, Identity disainiagentuuri teenusedisainer ja starteeg, lisas, et t\u00f6\u00f6andja <\/span>br\u00e4nding<\/span><\/a> on oluline t\u00f6\u00f6kultuuri ja sisekliima loomiseks ning aitab organisatsiooni koos hoida. Ta t\u00f5i v\u00e4lja, et t\u00f6\u00f6andja br\u00e4nding ei saa olla pelgalt uute inimeste v\u00e4rbamise kampaania, vaid peab olema sisemiselt juurdunud ja elav organisatsiooni v\u00e4\u00e4rtuste s\u00fcsteem.<\/span><\/p>\n

M\u00f5lemad r\u00f5hutasid vajadust viia t\u00f6\u00f6andja br\u00e4nding ja v\u00e4\u00e4rtused koosk\u00f5lla reaalsete igap\u00e4evategevustega. Lisaks arutleti t\u00f6\u00f6andja br\u00e4ndingu juurutamise keerukuse \u00fcle ning t\u00f5deti, et see n\u00f5uab pidevat sisekommunikatsiooni ja juhtide selget arusaama organisatsiooni eesm\u00e4rkidest ning nende jagamist t\u00f6\u00f6tajatele. Samuti r\u00f5hutati, et t\u00f6\u00f6andja br\u00e4ndingu tulemuslikkuse saavutamiseks peab see olema loomulik ja orgaaniline, mitte lihtsalt kirja pandud formaalne dokument. Autentsus, v\u00e4\u00e4rtustep\u00f5hine k\u00e4itumine ja aktiivne t\u00f6\u00f6andja br\u00e4ndingu juurutamine v\u00f5ivad aidata ettev\u00f5tetel luua tugevat teeninduskultuuri ning saavutada konkurentsieelise turul.<\/span><\/p>\n

T\u00f6\u00f6andja br\u00e4nding on t\u00f6\u00f6turul br\u00e4ndi silmapaistmiseks oluline<\/span><\/h2>\n

T\u00f6\u00f6andja br\u00e4nding on t\u00e4nap\u00e4eva konkurentsitihedal t\u00f6\u00f6turul \u00fclioluline. Tugev ja positiivne t\u00f6\u00f6andja br\u00e4nd v\u00f5ib aidata organisatsioonil meelitada ligi tipptalente, v\u00e4hendada v\u00e4rbamiskulusid, hoida v\u00e4\u00e4rtuslikke t\u00f6\u00f6tajaid ja parandada ettev\u00f5tte \u00fcldist tulemuslikkust. See suurendab t\u00f6\u00f6tajate seas uhkust ning aitab kaasa rohkem kaasatud ja motiveeritud t\u00f6\u00f6j\u00f5ule. Seet\u00f5ttu on organisatsioonidel vajalik investeerida aega ja ressursse m\u00f5juva t\u00f6\u00f6andja kaubam\u00e4rgi elluviimisesse ja s\u00e4ilitamisse, et luua andekas ja p\u00fchendunud t\u00f6\u00f6kollektiiv.\u00a0<\/span><\/p>\n

Identity loovagentuur ulatab sinu ettev\u00f5ttele t\u00f6\u00f6andja br\u00e4ndingu loomisel abik\u00e4e<\/span><\/h2>\n

V\u00f5ta \u00fchendust <\/span>Identity<\/span><\/a> loovagentuuri spetsialistidega ning aitame sinu ettev\u00f5tet organisatsioonidisaini ja t\u00f6\u00f6andja br\u00e4ndingu v\u00e4ljat\u00f6\u00f6tamisega!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00f6\u00f6andja br\u00e4nding peab olema rohkem kui v\u00e4rbamiskampaania Seekordses saates \u201eTeeninduse teejuht\u201c r\u00e4\u00e4kisid Tele2 turundus- ja kommunikatsioonijuht Tiina-Mall Vannastu ning teenusedisainer ja strateeg Ants Lusti t\u00f6\u00f6andja br\u00e4ndingu m\u00f5just teeninduskultuurile. M\u00f5lemad jagasid oma kogemusi ja n\u00e4pun\u00e4iteid selle kohta, kuidas t\u00f6\u00f6andja br\u00e4nding aitab ettev\u00f5tetel pakkuda parimat teeninduskogemust ning leida ja hoida \u00f5igeid inimesi. Mida t\u00e4hendab t\u00f6\u00f6andja br\u00e4nding? T\u00f6\u00f6andja […]<\/p>\n","protected":false},"author":1,"featured_media":2914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"blog-categories":[],"acf":[],"yoast_head":"\nT\u00f6\u00f6andja br\u00e4nding - Identity<\/title>\n<meta name=\"description\" content=\"Kogemused ja n\u00e4pun\u00e4ited selle kohta, kuidas t\u00f6\u00f6andja br\u00e4nding aitab ettev\u00f5tetel pakkuda parimat teeninduskogemust ning leida ja hoida \u00f5igeid inimesi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/identity.ee\/et\/blog\/tooandja-branding\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00f6\u00f6andja br\u00e4nding - Identity\" \/>\n<meta property=\"og:description\" content=\"Kogemused ja n\u00e4pun\u00e4ited selle kohta, kuidas t\u00f6\u00f6andja br\u00e4nding aitab ettev\u00f5tetel pakkuda parimat teeninduskogemust ning leida ja hoida \u00f5igeid inimesi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/identity.ee\/et\/blog\/tooandja-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Identity\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-08T04:56:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T05:20:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/identity.ee\/app\/uploads\/branding-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"root\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"root\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/identity.ee\/et\/blog\/tooandja-branding\/\",\"url\":\"https:\/\/identity.ee\/et\/blog\/tooandja-branding\/\",\"name\":\"T\u00f6\u00f6andja br\u00e4nding - 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