ETV's refreshed on-screen graphics are a development of the previous channel branding. The iconic ETV clock logo stays as a recurring motif. The new concept represents a disassembled clock mechanism in motion. Design inspiration comes from constructivism, which in its generalized geometry refers to the main idea—the deconstruction of time. The identity was created as a result of a joint project of Identity and Jakko Pitk.

Year: 2021