Arigato

Year: 2006

Area: Service, Sports Club
Project: Brand Strategy and Positioning, Brand Name Development, Corporate Visual Identity
Market: Estonia
Creator’s comment: The enso, or the Zen Circle of Enlightenment – the symbol of the all-one and of balance – is also a symbol of Japanese aesthetics. According to legend, the true nature of a calligrapher is manifested in how he draws an enso