Identity is a concept design company focusing on strategic design.
IIZI: A STRONG MARKET LEADER
KALEV'S EEPOS: THE SWEET SUCCESS
EU2017: THE IMAGE OF ESTONIA IN EUROPE
THERMORY: THE SUCCESS STORY IN ESTONIAN EXPORT
IGLUSAUN: ESTONIAN MARKETING EFFICIENCY AWARD 2016 FINALIST
RETRO FM: ESTONIAN MARKETING EFFICIENCY AWARD 2014 WINNER
INBANK: ESTONIAN MARKETING EFFICIENCY AWARD 2016 FINALIST
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AWARDS
Maret Põldre
Designer
Maret has a master’s degree in product design from Estonian Academy of Arts and has been working in this field for over 20 very meaningful years. She has been a part of Identity’s team since the very beginning and has received high recognition from various award galas.
Ants Lusti
CEO, Brand Strategist
Ants has more than 20 years of experience in the marketing and services field. In the past five years, he has increasingly focused on service design, product development and business model consultations. Ants has provided consultations for more than 250 businesses.
Marion Sillandi
Project Manager
Marion has worked in various fields in the last 10 years as a project and marketing manager. During that time, she has worked for several market-leading companies in retail, consumer goods, banking, lending and real estate sectors.
Meelis Opmann
Designer
Meelis has a bachelor’s degree from Estonian Academy of Arts in graphic design and has worked in the field for more than 15 years. His work has had a big impact in developing new brands. Meelis was the head designer of EV100 and EU2017 design team. He has received high recognition from different design award galas in Estonia, Europe and Russia.
Tea Teesalu
Junior Project Manager
Tea has a bachelor’s degree in business administration and entrepreneurship from EBS. She has been involved in many service and product design and strategy projects and holds a special interest in the business side of service and product design.
Johann Georg Villmann
Designer
Johann has a bachelor’s degree from Estonian Academy of Arts in graphic design. His hands-on and detail-oriented approach to design has helped create many new attractive brands.
Ionel Lehari
Creative Director
Ionel has worked at Creative Union since 1992. As creative director, he has led hundreds of corporate visual identity projects for organisations in the private, public and third sectors. In addition, he is currently teaching graphics at the Open Academy of the Estonian Academy of Arts.
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