By 2014, Iglusaun had reached a point, where a unique product had been launched, but the sales remained weak.
We filled the Iglusauna brand with some meaningful content. Our brand communication goal was to tell a story and bring the actual product as close to the client as possible - to unexpected places, ready to be tried out immediately.
Limited supplies required a creative approach - we combined print and Facebook campaign elements with PR and sponsoring activities.
Thanks to the creation of a brand, the revenue experienced an 8-fold increase. In addition to that, export articles saw a remarkable breakthrough – in 2015, the product was sold in 15 different countries.
In collaboration with Iglusaun team.