Communication strategy
case study

The Estonian Presidency of the Council of EU was held in the second half of 2017 in Tallinn.

 

We created a communication strategy for the occasion. The main objective was to share information on European Union politics and decisions with the general public and the media.

 

In order to effectively communicate the presidency, we built a holistic concept based on the complementing narratives of Estonia as a small country of technological innovation, and Estonia as a country of beautiful and unpolluted nature.

During the presidency and the time period leading up to it, Estonian  economy gained 70 million euros of profit, through which 40 million euros of additional value was created.

 

In collaboration with Government Office of Estonia.

case study
EU 2017 project involved a visual identity, communication concept and marketing campaign for Estonian Presidency of the EU Council.
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