Retro FM rebranding project involved a new visual identity for a more-than-ten-year-old-hit radio station to grow their audience.
case study
Retro FM

Retro FM is the successor of the radio station Raadio 3. By the fifth year of being active, it had become clear that Raadio 3 station had not gathered enough listeners to make the necessary commercial revenue.

 

We created a new meaningful brand – Retro FM. In communication, we focused on a clever combination of mass media and targeted media solutions, which could be spotted nearly everywhere. In two months, Retro FM became the Estonia’s most listened radio station during evening drive-time.

Within one year of being active, Retro FM managed to increase its audience by 52%, which increased the commercial revenue by 144%. Retro FM is recognised as the most successful marketing case of all time, with a business growth of 315% (2019).

 

In collaboration with Sky Media team.

case study
Retro FM rebranding project involved a new visual identity for a more-than-ten-year-old-hit radio station to grow their audience.
Retro FM rebranding project involved a new visual identity for a more-than-ten-year-old-hit radio station to grow their audience.
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