IIZI

Year: 2007

Area: Service, Insurance Broker
Project: Brand Strategy and Positioning, Slogan, Brand Name Development, Corporate Visual Identity, Corporate Design
Market: Europe
Creator’s comment: A symbol with a shape reminiscent of a B-2 stealth bomber is a good visual memory anchor that works just as well without text, too

Awards: Silver Egg in Corporate Identity category (festival Golden Egg 2009)

IIZI Brand

Estonian company E-kindlustus has been doing business over the Baltics for many years now. As the business grew further, the ambition to take more markets led to a new brand development process. IIZI is simple, innovative and available for a fair price. IIZI stands for the best insurance service on the market.