The expansion of the E-kindlustus insurance company to export markets necessitated a change of business model. The company was transformed from a conventional insurance provider into an innovative insurance broker, operating on a digital platform under the IIZI brand. The name is a direct reference to the primary goal of the brand – facilitating the easy comparison of insurance offers to make the process of buying an insurance policy as convenient as possible. The ‘stealth bomber’ logo was designed to serve as a visual memory anchor, capable of standing out and surviving in the sea of visual noise of digital environments.

Year: 2007

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