By 2014, Iglusaun had reached a point, where a unique product had been launched, but the sales remained weak.

 

We filled the Iglusauna brand with some meaningful content. Our brand communication goal was to tell a story and bring the actual product as close to the client as possible – to unexpected places, ready to be tried out immediately.

Limited supplies required a creative approach – we combined print and Facebook campaign elements with PR and sponsoring activities.

 

Thanks to the creation of a brand, the revenue experienced an 8-fold increase. In addition to that, export articles saw a remarkable breakthrough – in 2015, the product was sold in 15 different countries.

 

In collaboration with Iglusaun team.

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