A business known under the name of E-insurance Broker realised, that in order to make it, they need a strong brand. In 2008, we created and launched a brand called IIZI.

 

The essence of the business idea – to make claiming insurance fast and easy – was concentrated in the brand name IIZI, and the business quickly rose to lead the Estonian insurance market.

Within a few years, IIZI expanded outside of Estonia to become an international player.

 

The leaders of IIZI admitted years later, that a strong brand that stands out has helped clearly communicate the value offers and reduced marketing expenses at least by half. The brand is the marketing.

 

In collaboration with IIZI team.

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Estonia
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