A business known under the name of E-insurance Broker realised, that in order to make it, they need a strong brand. In 2008, we created and launched a brand called IIZI.
The essence of the business idea – to make claiming insurance fast and easy – was concentrated in the brand name IIZI, and the business quickly rose to lead the Estonian insurance market.
Within a few years, IIZI expanded outside of Estonia to become an international player.
The leaders of IIZI admitted years later, that a strong brand that stands out has helped clearly communicate the value offers and reduced marketing expenses at least by half. The brand is the marketing.
In collaboration with IIZI team.