A business known under the name of E-insurance Broker realised, that in order to make it, they need a strong brand. In 2008, we created and launched a brand called IIZI.


The essence of the business idea – to make claiming insurance fast and easy – was concentrated in the brand name IIZI, and the business quickly rose to lead the Estonian insurance market.

Within a few years, IIZI expanded outside of Estonia to become an international player.


The leaders of IIZI admitted years later, that a strong brand that stands out has helped clearly communicate the value offers and reduced marketing expenses at least by half. The brand is the marketing.


In collaboration with IIZI team.

Identity Ltd.
Laeva 2, 4th Floor
10111 Tallinn
© Identity Ltd 2018