Inbank, founded in 2015, was a unique new bank on the market that aimed to offer clients the best possible deals, in opposition to the deals offered by universal banks leading the market.
We created a so-called ‘’bank in a bank’’ concept. In order to communicate the new brand, we decided to give up expensive visuals and focus on the value of offers instead. Our campaigns were in strong stylistic contrast with old-school banking and we used the PR statements of Inbank founders and leaders to effectively attract media attention.
Launching the new brand was a great success. Thanks to the campaign, 11 million euros worth of savings deposits were opened in Inbank, which was 220% of the target.
In collaboration with Inbank team.