The goal with the new face of Minu Ripsmed, the well-known brand of lashes, was to create an emotional and sensual image. Everyone can decide for themselves whether a starry-eyed customer is above all dreamy and impracticable or rather visionary and utopian thinking. In any case, the graphics and colour gamut with a touch of Marilyn Monroe are conducive of many flights of fancy.

Year: 2018

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