Operail
This project involved a new name, brand concept and visual identity for an internationally acclaimed logistics and transportation company Operail.
This project involved a new name, brand concept and visual identity for an internationally acclaimed logistics and transportation company Operail.
This project involved a new name, brand concept and visual identity for an internationally acclaimed logistics and transportation company Operail.
Operail is an internationally acclaimed logistics and transport company. Operail’s brand symbol is a perpetuum mobile, which characterises the company’s 150-year-old experience on the railway and its constant aspiration to be better. The illustrations are Operail's figurative view of the future, a collection of visual metaphors. The illustrations are also the brand's response to the challenges of the fourth industrial revolution, and the brand's interpretation of post-humanist discourse.
Year: 2018
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