With its expansion to foreign markets, Ehitusservice, the Estonian retail chain of DIY stores, needed a new brand. The reference to the German cultural space was developed in order to create an image of quality. The emphatic typography was primarily designed with store facades in mind – the unique typeface drew attention and was instantly memorable, even after a brief passing glance. After establishing itself on the market, Bauhof also launched its specialised private label product brands: Clint for hardware, Creya for interior fixtures, and Grass for gardening products.

Year: 2007

bauhof.ee