Maiasmokk is the oldest operating café in Estonia. It was founded in 1864, in the second half of the Victorian era, a period which continental Europe refers to as La Belle Époque. The identity of Maiasmokk is inspired by the rich culture of the era as well as by subsequent interpretations of that culture. The 19th century was a time of inventors and a period in which natural science and engineering flourished. Nostalgia for that era today assumes the form of the steam punk phenomenon in popular culture. It is a retro-futuristic genre of science fiction, where anachronistic technologies and Victorian aesthetics are the main tools of expression. Steam punk is a cultural bridge connecting the brand’s dignified past with today’s trends.
Silver in ESTONIAN DESIGN AWARDS 2014