The digital marketing agency Impact 80/20 finds its inspiration from the Pareto principle, formulated in 1897, according to which there is a natural imbalance between inputs and outputs, efforts and results. Achieving more with less is the principle that defines the credo and goals of the company and provides the look and name for its dynamic brand. The central element of visual identity is a square, with one fifth of its interior surface in constant movement, always looking for the right position, symbolizing the eternal quest of digital marketing to find the most effective route to self-establishment.

Year: 2018