Visual identity for the Estonian Football Association / The Estonian Football Association is the governing body of football in Estonia, established on December 14, 1921. Football is strongly linked to national feelings. Estonia does not have the opportunity to become a major player by money, number of players or by force in this game. The only way to succeed is through wisdom. The central axis of the renewed visual identity is hedgehog from the national epic Kalevipoeg, a wise helper of the protagonist, who became a heraldic animal of Estonian football.